Content Marketing: Best Practices For 2015
‘Content is KING’. We all have been hearing this phrase for a very long time now. Most of the brands have excelled in their content marketing strategy in 2013. In fact, according to a research conducted by Marketing Professionals and the Content Marketing Institute, 93% of B2B organizations use content-based tactics for their marketing campaigns while 73% indicated they now produce more content than the previous year!
However, with changing times, your content strategy must be revamped too. Customers demands or asks for information- valuable and high quality content. And you have already been doing that. So what’s next? Well, in order to get your potential customers glued to your content you must follow strategies which are in line with changing needs of the potential customers. In today’s online marketing scenario content marketing has become an inevitable and an integrated part of Online brand reputation management agency.
To make it easy for you, I have compiled a list of content marketing strategies which will help you to revamp your content marketing strategy in the year 2015. So, Content Marketing: Best Practices for 2015 let’s started:
1. Plan your Budget
You need to first decide on the budget you will be allocating to content marketing. We all are very well aware of the importance of content marketing. The tactics and tricks of content marketing keep changing every year. So your budget must allow some room for change.
2. Add More Videos and Infographics
Customers usually prefer videos or image based information rather than long texts. That is the reason, why videos are so popular among online customers looking for information before buying a particular product. Infographics, on the other hand, capture attention of visitors to a great extent.
3. Create Buzz
In order to engage lot of customers with your brand, create buzz. Just one or two blog posts will not help you in creating awareness of your brand. Try launching a contest where participants can enter and engage with your content. This contest can then be shared on different social networking sites.
4. Create Mobile-friendly Content
We know mobile audience has been on the rise in last few years. Make sure that the content you produce is mobile friendly. This will help you reach more audience and will help you build awareness for your brand.
5. Focus on ROI
In order to measure the success of the content marketing strategy, focus on the numbers sales generated with the help of your content. This will enable you to track ROI of your content marketing strategy.
6. Use Social Media Channels
Make best use of social networking sites for content marketing which suits your brand. Focus only on those platforms that illustrate your product, add personality to your company’s mission, and reach potential customers.
The above mentioned strategies will help you tweak your content marketing strategy for the year 2015. Also, make sure that you keep yourself updated about latest trends in content marketing.